SPRINT

Strategy Sprint

Map out and refine your competitive strategy with an eye towards identifying your risky assumptions.

2 – 4 weeks

$10,000 (or free with other service)

There’s so much to do when starting a new company that it can be overwhelming to know where to start. We’ve got you.

The Strategy Sprint gives you a framework to lay the foundation for your brand and your product. We will guide you through a process to document your hypotheses about your customers, what their problems are, and how you will solve them better (or faster, cheaper, etc.) than the existing options.

You will get:

Lean Business Model Canvas
User “proto” personas
Problem interview guide and coaching
Brand brief
UX storyboard

And of course, expert guidance from me throughout the process.

Designed for Founders.

Let me guess… you’ve got a million ideas and it’s impossible to know which direction to take. There’s uncertainty with every step. You want to move quickly, but you’re afraid of painting yourself into a corner.

We’ve been there. In fact, we’ve helped hundreds of founders get unstuck from the endless research iterations.

There’s a method for this madness. It’s called: Design Strategy.

Imagine if you had all of your ideas organized in one place. At any given moment, you know what your priorities are. When there’s uncertainty, you’ve created a low-cost experiment and you know what you’ll try next if it doesn’t work.

Design thrives in ambiguity, and our Strategy Sprint provides you with the tools to proceed with confidence even when your plans are guaranteed to evolve.

Organize your game plan visually.

We will help you create your Lean Business Model Canvas, a tool to help you map out your business visually and adapt your strategy as you go. We’ll teach you effective brainstorming methods that you can use alone or with your team, and we’ll help you think critically about how to prioritize your ideas.

Know thy customer.

One of the 10 commandments of startups. Easier said than done. Together we’ll create user “proto” personas to lay bare the assumptions you may have about who your customers are, where you’ll find them, and why they need your product.

Get real with customer conversations.

“Everybody’s got a plan until they get punched in the face.” –Mike Tyson

During the Strategy Sprint, we will prepare you for battle by creating your first problem interview guide and coaching you how to talk to customers without introducing your founder’s bias.

Clarify your brand vision.

Together we will create a brand brief that will help you talk about your company in a clear and inspiring way. The brand brief is an invaluable tool for:

Creating and maintaining a coherent visual identity
Articulating your mission and values
Finding the right customers
Hiring the right people

Envision the User Experience.

With a foundation of a business model, brand positioning, and customer hypothesis, we can create a UX storyboard to describe the ideal customer experience. Rather than an endless list of features or a design spec, we’ll tell a story that will inspire your team to solve your customer’s problem.